ABOUT

Born and raised in the vibrant heart of Harlem, NY, Chris McLeod's journey has been deeply intertwined with art and fashion since childhood. Introduced to graffiti and hip-hop at age 10, these vibrant expressions not only shaped his creative outlook but also exposed him to the realities of street life, leading to several prison sentences during the early 2000s.

During these challenging times, McLeod met D. Ferg, father of platinum artist ASAP Ferg, who introduced him to screen printing t-shirts. This skill became a revelation, transforming McLeod's passion for art into wearable expressions. This marked a pivotal moment, where art became more than just a canvas; it became a medium to share with the world.

Years later, driven by a desire to turn personal adversities into positive change, McLeod founded "So Naturally Done." More than just apparel, the brand is a testament to overcoming struggles and transforming life lessons into empowering messages through clothing. "So Naturally Done" embodies resilience, transformation, and the bold spirit of authenticity. Each piece tells a story of triumph, designed to inspire others to embrace their journey and express their true selves.Join Chris McLeod in wearing art that celebrates life's greatest comebacks through "So Naturally Done."